Read what our clients and colleagues have to say about us:
Lou’s gift is going beyond the translation of insights into action, leveraging her passion and experience to create an environment where the many perspectives of a cross-functional team are encouraged and integrated into well-crafted plans. Lou’s holistic approach as a business partner delivers outcomes that engage your organisation, help you move at the pace our customers demand and ultimately drive better results.
If your organisation has a problem to solve, or you need help to turn ‘strategy into action’, look no further. Having Lou Rubie and her team at Redbird consulting by your side will provide you with the support you need to cut through the clutter to find growth (plus you get to have fun while you do it!). I have been lucky to work with Lou for a number of years as she helped to solve problems for big and small brands, set strategy and uncover white space, leveraging the latest insight based academic approaches.
I have seen her time and time again, take complex issues leveraging collaboration and process, find simple and actionable ways to overcome them, and in the end helping to find growth! There is no doubt having Redbird Consulting by your side will be an asset to any organisation!
I had the pleasure of working with Lou & Shelley when I was the Marketing Director of Mars Food.
Lou is a consumer insights powerhouse and her reputation within Mars globally was the stuff of legends. I loved working alongside her and seeing her passion and energy for bringing the consumer to the heart of strategy and decision making.
Shelley is a structured and commercially minded marketer. Her edge was her ability to convert the strategies she developed into a clear and compelling plan to execute in market. She can facilitate taking strategy from words to action and commercial return.
Most importantly I had the privilege of seeing Lou and Shelley work together on solving complex challenges and this is when they fully take flight. They are growth architects and feed off each other and others to ensure the strategy is based on deep consumer understanding, rich data & is able to be executed.
They are masters at guiding and empowering cross functional teams to find their answers in data and rich discussion. They will also push to ensure it is not another strategy that only "lives on the wall" and ensure teams move from insight to action to return. They are great intellectual sparring partners and easily collaborate with others through their warm, inviting, humorous and high energy approach. They are both a delight to work with and always bring 110% to everything they do. I loved working with them both, learnt a lot, laughed a lot and delivered some great strategic work which will stand the test of time.
Shelley’s professionalism and personalised service is second-to-none. In our industry, being agile to adapt to the ever-changing market is a must – and this is where Shelley excels. Her willingness to push the boundaries and offer a new way of thinking is testament to her tenacity, intelligence and leadership.
I have no hesitation in recommending Shelley to companies or brands looking for quality content, consistent positioning, clever partnerships and reliable metrics. Shelley has taught me all of these things.
Lou is an innovative problem solver, who brings tremendous energy and passion to an organisation. I have worked with Lou for more than 15 years now, and have always been impressed with how she can bring people on the journey. I put this down to her curiosity, great listening skills and then great questions - she can join the dots like no other. Most importantly she makes problem solving great fun - I miss her and can’t wait to have her by my side to solve my next big business challenge!
I worked very closely with Lou for more than 4 years from 2008 to 2012 when I led the Marketing Dept at MasterFoods Australia. During that time, Lou not only led the Strategic research function for MFA, but she was a critical strategic partner for all consumer led decisions, going way beyond the traditional remit of Market research. In addition Lou was a critical thought leader in Mars globally; co leading much of the work that has become Mars growth philosophy for their brands. Lou is extremely smart and strategically agile; she is insightful, brings new thinking to challenges, and consistently works out solutions that drive brands and business results. Moreover Lou is a people person; she genuinely listens to others and brings positive energy to all situations. I recommend her unreservedly.