About Us

Lou Rubie

BSc Psychology

Redbird director Lou RubieLou has over 30 years of insights, strategy and creative thinking experience.  She has been a Quantitative and Qualitative researcher in agencies in London, Sydney and Brisbane.  For 12 years, Lou led the Consumer and Market Insights team for Mars Food Australia.

Lou has a passion for strategy and developed the growth strategy creation process, commercialising academic thinking on how brands and categories grow.  She acted as the Global Growth Philosophy Partner for Mars Food; training and mentoring Growth Champions across the globe.

Lou has facilitated cross-functional teams, around the world, through Strategy Creation, Customer Centricity, Design Thinking, Ideation, Actionable Insights and High Performing Team Development.

She is a ball of positive energy, not afraid to speak the truth and challenge, but always caring, inclusive and compassionate.

Lou is the mother of Oskar and Scarlet, who are the sunshine in her life.  She is a yogi and has been teaching a number of yoga styles since 2015 and is constantly studying.

Value driven with the biggest smile and one of the loudest laughs you have heard, a workshop with Lou is never quiet and is always fun whilst being results driven.

Shelley Crowe

B. Business

Redbird Consulting director Shelley CroweShelley brings 20 years of blue chip marketing experience, 5 years of marketing agency management, a peculiar appreciation for efficiency and order and a commitment to keeping the consumer at the heart of everything she does.

A natural consumer marketer, Shelley has honed in on the insights and built the simple, elegant plans that have driven the growth of some of Australia’s best loved brands including Dolmio, KanTong, Sensodyne, Panadol and Cenovis.

She relishes a challenge, tackling big problems and finding a solution.

She is a Mum, a netball enthusiast, and an avid volunteer in her local community.

Shelley brings order to the (sometimes) chaotic.

She is a born optimist, a natural collaborator and is obsessed with getting results.

Shelley brings positivity to any situation.

Leon Ward

B. Business

profile photoLeon has 20 years of research, insights, and strategy experience.

Leon is a passionate quantitative researcher by trade, and has led insights agency teams in Brisbane and London, and worked in-depth within multiple industries including FMCG, finance & banking, government, energy, and services.

Leon teamed up with Lou & Shelley at Mars Food Australia for 4 years where he facilitated the development of strategies across many of Mars’ priority categories and brands.

Leon is an insights-to-innovation expert. While leading the Mars Food Australia insights team, Leon implemented a new trends-based innovation program that gave renewed pace and accuracy to innovation across the global business.

He is at his best facilitating teams in strategy and innovation workshops, where he brings an endless amount of energy and passion.

Leon is an avid adventurer and landscape photographer, and loves nothing better than the challenge of facing the elements head on in the wilderness. “It’s not fun unless it’s below freezing”. He has sold many of his photographs and is always looking for new techniques and locations to get that next great shot.

delivering insights with clarity, that drive sustainable growth for your business